Crumbl’s First Kardashians Menu Takeover Ends This Weekend

In a historic first for the popular dessert chain, Crumbl Cookies partnered with the Kardashian-Jenner family for a complete menu takeover that concludes this Saturday, April 12. The collaboration has transformed Crumbl locations nationwide, replacing the brand’s regularly rotating flavors with six distinct desserts—each developed with input from a different member of reality TV’s most famous family.

The limited-time offering coincides with the season finale of “The Kardashians” on Hulu and represents an unprecedented marketing strategy for the rapidly expanding cookie empire. With just hours remaining before these celebrity-inspired treats disappear forever, consumer interest continues to build around the question: Are these designer desserts worth the hype or simply an overpriced marketing gimmick?

Historic Partnership Transforms Cookie Chain

“We’ve never had an entire menu takeover before, and who better to do that than the legendary ladies of the Kardashian Jenner family?” Crumbl co-founder Sawyer Hemsley said in a statement reported by Newsweek.

The collaboration marks a significant milestone for Crumbl, which has grown from a single store in Logan, Utah, to over 300 locations nationwide. By partnering with the Kardashian-Jenner family, the company has leveraged the celebrities’ combined 1.5 billion social media followers to generate unprecedented attention for the brand.

Each cookie or dessert was designed to reflect the personal style and preferences of its namesake, creating a diverse menu that ranges from health-conscious options to indulgent creations. The complete collection can be purchased in a specialty six-pack box for $22.99, or customers can buy individual treats with prices ranging from $4.49 to $6.48.

Personalities Reflected in Sweet Selections

Each family member’s designated dessert aligns with their public persona, adding a layer of brand storytelling to the culinary offerings. Kourtney Kardashian’s contribution—a flourless chocolate cake made without refined sugar and labeled as gluten-friendly—reflects her well-known focus on health-conscious eating.

“This cake gets all of its sweetness from honey and apple sauce; paired with the bitterness of dark chocolate, you get an actually balanced dessert,” notes Delish in their review of the collection.

By contrast, Kylie Jenner’s Pink Confetti Sugar Cookie presents a vibrant, Instagram-worthy aesthetic with its rainbow sprinkles and pink cake batter buttercream. Kim Kardashian’s Cinnamon Streusel Cookie offers a more subdued yet sophisticated option, while matriarch Kris Jenner’s Classic Yellow Layer Cake delivers a traditional two-layer dessert with chocolate frosting.

Rounding out the collection, Khloé Kardashian’s contribution is a Cookies and Cream Skillet Cookie topped with vanilla bean mousse, while Kendall Jenner’s Cookie Dough Cookie features a brown sugar base with chocolate chips and cookie dough-inspired buttercream.

Critics Deliver Mixed Verdict

Professional food reviewers have delivered surprisingly varied assessments of the collection, with unexpected favorites emerging from the lineup. Kim’s Cinnamon Streusel Cookie has received widespread praise for its balanced flavor profile and textural contrast, while opinions on Kourtney’s health-conscious cake remain sharply divided.

“I knew this one wasn’t for me. Not only was it super chocolatey, but it was very dense and almost tasted like a microwaved brownie,” writes a reviewer for First For Women, who ranked Kourtney’s cake among their least favorite options.

Meanwhile, Kylie’s visually appealing sugar cookie has faced criticism for its overwhelming sweetness, with Delish ranking it last in their assessment, describing it as “blow-out-your-palate sweet” that “screams for a big pinch of salt.”

The mixed reception highlights the subjective nature of dessert preferences, with no clear consensus emerging about the collection’s overall quality. This diversity of opinion has only fueled social media discussions, with consumers debating their favorites and sharing their own rankings across platforms.

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Marketing Strategy Reflects Industry Trends

The collaboration represents a growing trend of celebrity partnerships within the food industry, where limited-time offerings create urgency and drive consumer engagement. Similar strategies have been employed successfully by chains like McDonald’s with their celebrity meal collaborations.

For the Kardashian-Jenner family, the Crumbl partnership expands their already extensive business portfolio, which includes fashion lines, beauty products, and lifestyle brands. The timing alongside their show’s season finale demonstrates their sophisticated approach to cross-promotion across entertainment and retail channels.

Industry observers note that regardless of critical reception, the collaboration has succeeded in its primary marketing objectives—generating substantial social media attention and driving foot traffic to Crumbl locations nationwide. The limited-time nature of the offering creates artificial scarcity, encouraging consumers to try the treats before they permanently disappear from the menu.

With just hours remaining before these celebrity-inspired desserts vanish from Crumbl’s display cases, curious consumers have a final opportunity to sample these conversation-starting treats and form their own opinions before they become another footnote in the Kardashian-Jenner business empire.

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