Fans Are Buying It: The Unusual Items Celebs Are Now Selling
From clothing to bathwater, celebrities are embracing a new wave of fan interaction by offering personal items for sale. This growing trend has sparked both curiosity and debate over how far celebrity branding can go.
Is it clever marketing or too much information? The answer may depend on who you ask, but one thing is clear: fans are eagerly purchasing these unconventional memorabilia items at surprising rates.
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The Bathwater Business Boom
The most talked-about example comes from “Euphoria” star Sydney Sweeney, who recently launched “Sydney’s Bathwater Bliss” soap bars in partnership with Dr. Squatch. According to The Sun, the limited edition of 5,000 bars contains actual bathwater from the actress and comes with authentication certificates.
The $8 soap bars went on sale in June 2025 and generated massive social media buzz. Sweeney explained her decision by stating that when fans ask for bathwater, you can either ignore it or “turn it into a bar of Dr. Squatch soap.” The collaboration emerged after fans flooded social media with requests following her bubble bath advertisement for the company.
This isn’t entirely new territory. British influencer Belle Delphine pioneered the concept in 2019, selling “Gamergirl Bath Water” for $30 per jar. She managed to sell 600 jars within three days, earning $18,000 from the venture alone.
Beyond Bathwater: The Clothing Connection
Personal clothing items represent another significant category in this unusual marketplace. Former Page 3 model Katie Price announced plans to sell framed sets of used underwear for £350 each, specifically targeting collectors who want “authenticated” items. When asked about cleaning the garments, Price joked that buyers “might want them authenticated.”
According to TMZ, the celebrity resale market has expanded significantly, with platforms like the Kardashian Kloset allowing fans to purchase clothing directly from celebrity wardrobes. The family’s resale website features collections from each member, offering everything from casual wear to red carpet pieces.
Former Atomic Kitten singer Kerry Katona has been earning substantial income through OnlyFans, including selling used underwear sets for up to £100 each. She joined the platform in May 2020 when she couldn’t afford rent and has since built a profitable business around direct fan engagement.
The Psychology of Personal Purchases
Relationship expert Annabelle Knight from Lovehoney provided insights into why fans are drawn to these intimate purchases. She explained that owning something touched by a desired celebrity creates “a feeling of intimacy, even if it’s one-sided,” comparing it to modern versions of keeping love letters or a partner’s clothing.
The appeal extends beyond purely sexual motivations. Many buyers seek emotional connection, enjoy the taboo nature of the purchases, or simply want to feel closer to their favorite celebrities. Knight noted that celebrity culture has always included “kink-adjacent behavior,” from collecting concert memorabilia to seeking autographs on unusual items.
Social media has amplified these desires by creating more direct communication channels between celebrities and fans. Platforms like Instagram, TikTok, and OnlyFans have normalized intimate fan relationships and given stars more control over their personal brand narratives.
Market Dynamics and Financial Success
The financial potential of personal item sales has attracted attention from both celebrities and business analysts. Brande Roderick, former Playboy playmate and Baywatch actress, currently sells worn pajamas with autographs on eBay for £110. She told Fox News Digital that her OnlyFans “side hustle” helps support her family while pursuing her passion for acting and producing.
Even mainstream celebrities have participated in unusual item sales. Scarlett Johansson once auctioned a used tissue from a chat show appearance, which sold for over $6,523 on eBay. She donated the proceeds to USA Harvest, demonstrating how celebrity item sales can serve charitable purposes.
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According to Dexerto, fan reactions to Sweeney’s bathwater soap have been overwhelmingly positive, with social media users expressing excitement and humor about the product. Comments ranged from “Spectacular gimme 14 of em right now” to jokes about patriarchal culture, showing the diverse ways fans interpret these offerings.
Industry Expert Perspectives
Branding expert Nick Ede told The Sun that celebrities like Sweeney demonstrate “quite a good sense of humour” and understand “the irony of their celebrity.” He emphasized that modern celebrity culture revolves around fan engagement, making these ventures strategically sound from a marketing perspective.
Ede compared the trend to historical fan behaviors, noting it’s “a modern progression” of fans throwing underwear at performers like Tom Jones. He also referenced Gwyneth Paltrow’s controversial vagina-scented candle, which sold out immediately, as evidence that unusual celebrity products can succeed commercially.
The expert suggested that platforms like OnlyFans have normalized direct celebrity-fan transactions by removing traditional gatekeepers and giving content creators full control over their offerings. This shift has made celebrity personal item sales feel “less sleazy” and more empowering for the stars involved.
Future of Celebrity Commerce
As this trend continues evolving, industry observers predict we’ll see more celebrities exploring unconventional merchandise opportunities. The success of bathwater soap and used clothing sales suggests genuine market demand for highly personal celebrity items.
Ede speculated that “we might see some other stars dipping their toes in things that aren’t just bath water” as the trend expands. He noted that while such ventures might cheapen some celebrities’ brands, they can be empowering when stars maintain control over the process.
The phenomenon reflects broader changes in celebrity culture, where social media has created more intimate fan relationships and direct-to-consumer platforms have eliminated traditional distribution barriers. Whether this represents a temporary novelty or permanent shift in celebrity merchandising remains to be seen, but early indicators suggest the unusual items market is here to stay.
