From Wardrobe to Water: Celebrities and the Business of Personal Sales
A surprising trend is sweeping through celebrity culture, with stars selling items once considered too personal to share. With fans willing to pay high prices, these products are becoming part of a growing online marketplace.
It’s a sign of just how deeply fandom now extends. From worn clothing to bathwater, celebrities are discovering that almost anything with their personal touch can become a profitable venture.
Image Source: NJBreakingNews.com
These Hidden Posts Are Packed With Genius Ideas
- You Won’t Believe These Celebrities Own Billion-Dollar Brands
- Kardashian Family Rich List: 2025 Edition
- Easy Side Hustles You Can Start This Week
The Personal Sales Revolution
Celebrity culture has entered uncharted territory with stars monetizing their most personal possessions. Sydney Sweeney’s recent launch of bathwater-infused soap bars represents the latest evolution in celebrity commerce, where traditional boundaries between public and private life continue dissolving.
According to The Sun, Sweeney partnered with Dr. Squatch to create 5,000 limited-edition “Bathwater Bliss” soap bars, each containing her actual bathwater and selling for $8. The collaboration emerged from fan requests after her provocative bubble bath advertisement for the company.
This trend extends far beyond bathwater. The Kardashian family operates Kardashian Kloset, a sophisticated resale platform offering pieces directly from their personal wardrobes. From casual wear to red carpet gowns, fans can purchase items worn by Kim, Khloé, Kourtney, and other family members, complete with authenticity guarantees.
The Clothing Connection Economy
Celebrity wardrobe sales have become increasingly sophisticated, moving from occasional charity auctions to regular business operations. Former Page 3 model Katie Price announced plans to sell framed sets of used underwear for £350 each, specifically targeting collectors seeking “authenticated” items from her glamour modeling career.
YouTuber Trisha Paytas operates a Poshmark closet where fans can purchase both personal clothing and outfits featured in her music videos and projects. Her mother manages the account, selling items ranging from fast fashion pieces to designer goods, demonstrating how celebrity personal sales can become family enterprises.
According to TMZ, vintage model Dita Von Teese operates a Depop account with over 7,000 sales, offering luxury jewelry from photo shoots, vintage clothing, and signed prints. Her success demonstrates that personal item sales can become significant revenue streams for celebrities across different career stages.
Digital Platforms Transforming Access
The rise of direct-to-consumer platforms has revolutionized how celebrities sell personal items. OnlyFans, Patreon, eBay, and specialized resale websites enable stars to bypass traditional retail channels while maintaining complete control over pricing and inventory.
Former Atomic Kitten singer Kerry Katona exemplifies this transformation. She joined OnlyFans in May 2020 when facing financial difficulties and has since built a profitable business selling content and personal items, including used underwear sets for up to £100 each. She charges £19 monthly for platform access and describes the experience as empowering.
Former Baywatch actress Brande Roderick currently sells worn pajamas with autographs on eBay for £110. She told Fox News Digital that her online ventures provide financial stability while allowing her to pursue acting and producing projects, describing it as having “total control” over her brand and image.
The Psychology of Personal Ownership
Relationship expert Dr. Annabelle Knight from Lovehoney explained that celebrity personal item purchases tap into fundamental human desires for connection and intimacy. She described these transactions as creating “a feeling of intimacy, even if it’s one-sided,” comparing them to keeping meaningful mementos from romantic relationships.
The appeal encompasses multiple psychological factors beyond sexual attraction. Collector psychology, social status signaling, and parasocial relationship maintenance all contribute to demand for celebrity personal items. Many buyers view these purchases as ultimate collectibles representing exclusive access to celebrity lives.
Image Source: NJBreakingNews.com
Social media has intensified these desires by creating illusions of personal relationships between celebrities and fans. Platforms like Instagram and TikTok offer constant glimpses into stars’ private lives, making personal item purchases feel like natural extensions of existing emotional connections.
Historical Evolution and Modern Innovation
Celebrity personal effects have always held special value, but digital platforms have transformed their accessibility and commercial potential. Scarlett Johansson’s 2008 auction of a used tissue for over $6,523 (donated to charity) demonstrated early market potential for unusual celebrity items.
British influencer Belle Delphine pioneered the modern bathwater market in 2019, selling “Gamergirl Bath Water” for $30 per jar and earning $18,000 within three days. Her success proved significant demand existed for unconventional celebrity products and inspired subsequent offerings from mainstream celebrities.
According to LADbible, Sweeney’s decision to sell bathwater soap represents a calculated response to fan demand rather than opportunistic exploitation. The actress noticed social media comments requesting bathwater and decided to fulfill that interest through a legitimate business partnership.
Industry Transformation and Expert Analysis
Branding expert Nick Ede told The Sun that celebrities like Sweeney demonstrate sophisticated understanding of their public personas and fan relationships. He emphasized that modern celebrity culture revolves around direct fan engagement, making personal item sales strategically sound from marketing perspectives.
Ede compared current trends to historical fan behaviors, noting they represent “a modern progression” of fans seeking intimate connections with celebrities. He referenced Gwyneth Paltrow’s controversial vagina-scented candle, which sold out immediately, as evidence that unusual celebrity products can achieve remarkable commercial success.
The expert suggested that platforms like OnlyFans have normalized intimate celebrity-fan transactions by giving content creators complete control over their offerings. This shift has made celebrity personal item sales feel more empowering and less exploitative than traditional entertainment industry arrangements.
Future Market Developments
As the personal celebrity items market continues evolving, industry observers predict increased sophistication and technology integration. Virtual reality experiences, blockchain authentication, and AI-powered personalization may create entirely new categories of celebrity memorabilia in coming years.
The success of early adopters suggests strong consumer demand for authentic celebrity personal items. This market growth may attract more mainstream celebrities who previously avoided unconventional merchandising approaches, potentially expanding the industry significantly.
Ede predicted that “we might see some other stars dipping their toes in things that aren’t just bath water” as the trend expands. The key to success appears to be maintaining authenticity while giving fans genuine access to celebrity lives in ways that feel both exclusive and attainable.
Whether this represents temporary novelty or permanent transformation in celebrity commerce remains unclear, but early indicators suggest the personal items market will continue growing as celebrities and fans adapt to new possibilities in digital-age fan relationships. The trend reflects broader changes in how fame operates in an era of social media intimacy and direct-to-consumer commerce.
