Long Branch’s Luxury Condo Transformation
Long Branch is undergoing a dramatic transformation into a luxury travel destination, with median condo prices reaching $950,000 in April 2025. The 16% increase from the previous year reflects the influx of upscale developments attracting high-income buyers to the Jersey Shore community.
Data from Redfin shows the median sales price for condos and co-ops was $818,242 in April 2020, compared to $950,000 in April 2025. The surge in luxury housing has been driven by developments like The Atlantic Club, according to Business Insider.
Image Source: NJBreakingNews.com
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The Atlantic Club and Million-Dollar Sales
The Atlantic Club represents the pinnacle of Long Branch’s luxury transformation, featuring a 132-unit luxury beachfront condo building scheduled to open in 2026. The development made headlines with the most expensive condo sale in the county: a penthouse that sold for $5.95 million in 2024.
Sales at The Atlantic Club opened in 2023 with prices ranging from $1.12 million to over $5.95 million. The building features a pool deck, fitness center, business center, and pet spa among other high-end amenities designed to attract affluent buyers seeking oceanfront luxury living.
Market Trends and Sales Data
MLS data reveals that condo sales over $1 million increased year-over-year in Long Branch by nearly 11%. This trend reflects growing demand among wealthy buyers for premium beachfront properties in the New York metropolitan area’s more affordable markets compared to the Hamptons or other traditional luxury destinations.
Dennis Drazin, a 73-year-old attorney, exemplifies the typical Atlantic Club buyer, purchasing a four-bedroom unit for between $3.65 million and $4 million depending on custom features. Such high-end sales are becoming increasingly common as the development attracts buyers from New York City and northern New Jersey.
Community Character and Longtime Resident Concerns
The rapid transformation has created mixed emotions among longtime Long Branch residents who appreciate the economic development but worry about losing the community’s character. Local families have witnessed the demolition of cherished landmarks in favor of luxury housing developments.
Jennifer, a local resident, highlighted the closure of Seashore Day Camp, which operated for nearly 100 years before being converted to condos starting at $1.9 million. The camp would have celebrated its centennial in 2026, making its loss particularly poignant for families with generational ties to the facility.
Image Source: NJBreakingNews.com
Economic Impact and Future Development
The luxury condo boom has generated significant economic activity in Long Branch, from construction jobs to increased property tax revenues. The influx of wealthy residents also supports local businesses, restaurants, and service providers, creating a ripple effect throughout the local economy.
However, the transformation raises questions about housing affordability for working families and service workers who support the luxury lifestyle. The dramatic price increases have effectively priced out many middle-income residents from the housing market in their own community.
Regional Context and Future Outlook
Long Branch’s transformation reflects broader trends along the Jersey Shore, where communities are attracting buyers seeking alternatives to more expensive coastal markets. The proximity to New York City, combined with oceanfront amenities and relatively lower prices compared to Long Island’s Gold Coast, makes New Jersey beach towns increasingly attractive.
Real estate experts predict continued growth in luxury housing demand as remote work arrangements allow more high-income professionals to relocate from expensive urban centers. The trend suggests Long Branch’s transformation is likely to continue, potentially reshaping the character of traditional Jersey Shore communities for years to come, according to Yahoo News.
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