Saylor Doubles Down While Global Markets Falter

As global markets reel from President Trump’s aggressive trade policies, Bitcoin evangelist Michael Saylor has made yet another bold move, acquiring 3,459 Bitcoin worth $285.8 million. This latest purchase, completed between April 7-13, brings Strategy’s total holdings to an astounding 531,644 BTC, cementing the company’s position as the world’s largest corporate holder of the cryptocurrency.

The acquisition comes amid significant market uncertainty, with Trump’s tariff policies—particularly the 145% import tariff on Chinese goods—sending shockwaves through traditional financial markets. Yet Saylor’s unwavering conviction in Bitcoin as a treasury reserve asset appears stronger than ever, even as institutional appetite for risk assets wanes.

Photo Source: Gage Skidmore/Michael Saylor/WikimediaCommons

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Dollar-Cost Averaging Through Chaos

Strategy’s latest Bitcoin buy was executed at an average price of $82,618 per coin, significantly higher than their cumulative average purchase price of $67,556. This systematic accumulation strategy has continued regardless of market conditions, demonstrating the company’s long-term perspective on Bitcoin as a store of value, according to Watcher Guru.

“This is classic Saylor—buying into strength rather than trying to time market bottoms,” explains cryptocurrency analyst Maria Reynolds. “The strategy isn’t about getting the cheapest possible price, but about consistently accumulating an asset they believe will appreciate dramatically over the long term.”

The purchase was financed through Strategy’s at-the-market offering program, with the company selling 959,712 shares of its common stock to generate $285.7 million. The company still has approximately $2.08 billion available in this program, suggesting further acquisitions may be on the horizon.

Swimming Against the Macro Current

What makes Strategy’s continued Bitcoin accumulation particularly notable is its timing amid broader economic uncertainty. The company’s aggressive buying comes as President Trump’s tariff policies have triggered significant market volatility, with many institutional investors retreating to traditional safe havens.

“Crypto markets opened the week with cautious strength, continuing a broad recovery from last Monday’s tariff-induced sell-off,” noted Stella Zlatareva, dispatch editor at digital asset investment platform Nexo, according to Cointelegraph. Despite this recovery, many institutional investors remain hesitant as they assess the potential fallout from escalating U.S.-China trade tensions.

While Trump announced a 90-day pause on higher reciprocal tariffs on April 9, reverting most country tariffs to the 10% baseline, China continues to face a punitive 145% rate. This uncertainty has dampened enthusiasm for risk assets, yet Bitcoin has demonstrated remarkable resilience, staging a 10% recovery in the past week.

The $9.1 Billion Paper Profit

Strategy’s Bitcoin strategy has thus far proven remarkably successful. According to data from Saylortracker, the company is currently sitting on more than $9.1 billion in unrealized profit, representing a 25% gain on its total position. Year-to-date for 2025, their Bitcoin holdings have yielded an 11.4% return.

This performance has kept Strategy far ahead of other corporate Bitcoin holders like Tesla and Block. The company’s total Bitcoin holdings are now valued at approximately $45 billion, making it one of the largest institutional plays on cryptocurrency to date, as reported by The Street.

“As of April 13, 2025, the company held 531,644 bitcoins,” Strategy stated in its filing, noting these were “acquired at a total purchase price of approximately $35.92 billion.”

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Looking Ahead: Bull Case Remains Strong

Despite the current macroeconomic headwinds, many analysts maintain optimistic price targets for Bitcoin. Jamie Coutts has predicted that the growing money supply could push Bitcoin’s price above $132,000 before the end of 2025. Taking an even longer view, Joe Burnett, director of market research at Unchained, suggests Bitcoin remains on track to surpass $1.8 million by 2035, potentially overtaking gold’s $21 trillion market capitalization.

For Saylor and Strategy, these projections likely reinforce their conviction. As markets navigate the uncertain waters of trade tensions and monetary policy, Strategy’s approach remains consistent: if Bitcoin dips, as Saylor often puts it, they’ll “just buy more.”

With substantial resources still available through their at-the-market offering program, all indications suggest Strategy’s Bitcoin accumulation strategy will continue unabated, regardless of short-term market fluctuations or macroeconomic headwinds.

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