The Curious Case of Celebs Selling Everyday Items to Fans
What started as quirky memorabilia is now a serious business. Some stars are selling everything from their old outfits to water from their tubs, and fans are paying top dollar.
It’s part connection, part curiosity—and it’s catching on quickly. This emerging market is reshaping how celebrities interact with their audiences in the digital age.
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From Ordinary to Extraordinary
Celebrity culture has transformed everyday items into valuable commodities through the power of personal association. Sydney Sweeney’s recent collaboration with Dr. Squatch to create soap bars containing her actual bathwater exemplifies how ordinary objects become extraordinary when connected to celebrity lives.
According to The Sun, Sweeney’s “Bathwater Bliss” collection of 5,000 limited-edition soap bars, each priced at $8 with authentication certificates, emerged from direct fan requests following her provocative Dr. Squatch advertisement. The actress explained that when fans consistently ask for bathwater, the logical response is to “turn it into a bar of Dr. Squatch soap.”
This transformation of mundane items into premium products reflects broader changes in celebrity commerce. Traditional merchandise like posters and t-shirts maintained distance between stars and fans, while modern offerings eliminate that separation by incorporating celebrities’ physical presence into everyday objects that fans use regularly.
The Everyday Items Market
The range of everyday items now available for purchase from celebrities has expanded dramatically beyond traditional memorabilia. Former Page 3 model Katie Price announced plans to sell framed sets of used underwear for £350 each, while former Atomic Kitten singer Kerry Katona generates substantial income through OnlyFans by selling personal items including used undergarments for up to £100 per set.
YouTuber Trisha Paytas operates a Poshmark closet managed by her mother, selling both personal clothing and outfits featured in music videos and projects. The operation demonstrates how celebrity everyday item sales can become family enterprises spanning multiple generations and platforms, turning personal possessions into ongoing revenue streams.
According to iHeart Radio, the appeal of these everyday items lies in their ordinary nature transformed by celebrity association. A simple bar of soap becomes special because it contains bathwater; used clothing gains value because it was worn by a famous person during their daily routine.
The Business of Personal Connection
Digital platforms have enabled celebrities to transform personal possessions into profitable business ventures. OnlyFans, Patreon, eBay, and specialized resale websites allow stars to sell everyday items directly to fans while maintaining complete control over pricing, production, and distribution strategies.
The Kardashian family’s Kardashian Kloset represents a sophisticated approach to everyday item commerce. The resale platform offers pieces from their personal wardrobes, ranging from casual everyday wear to formal occasion outfits. Run by Robert Kardashian Sr.’s first cousin, the site demonstrates how celebrity everyday item sales can become legitimate family businesses.
Former Baywatch actress Brande Roderick currently sells worn pajamas with autographs on eBay for £110, emphasizing the everyday nature of each item. She told Fox News Digital that her online ventures provide financial stability while allowing her to pursue creative projects, describing it as having complete control over her brand and image.
Fan Psychology and Everyday Object Appeal
Relationship expert Dr. Annabelle Knight from Lovehoney explained that celebrity everyday items satisfy specific psychological needs for connection and normalcy. Unlike glamorous red carpet gowns or stage costumes, everyday items like bathwater soap or worn pajamas create intimacy through their mundane, relatable nature.
The appeal of everyday celebrity items encompasses multiple psychological factors including the desire to share daily routines with admired figures. Fans purchasing bathwater soap can literally incorporate a celebrity into their morning routine, while those buying worn clothing can imagine themselves in the star’s everyday life.
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Social media has intensified these desires by offering constant glimpses into celebrities’ daily routines through Instagram stories, TikTok videos, and Twitter updates. When stars share details about their morning skincare routines or favorite loungewear, fans develop interest in experiencing those same everyday moments through purchased items.
Market Evolution and Commercial Success
The everyday celebrity items market has evolved from novelty offerings to sophisticated commercial ventures with proven profitability. British influencer Belle Delphine pioneered this approach in 2019, selling “Gamergirl Bath Water” for $30 per jar and earning $18,000 within three days, demonstrating significant demand for everyday celebrity items.
According to LADbible, Sweeney’s decision to sell bathwater soap represents a calculated business response to fan demand rather than opportunistic exploitation. The actress noticed social media comments requesting access to her daily routine items and decided to fulfill that interest through a legitimate business partnership.
Branding expert Nick Ede told The Sun that celebrities like Sweeney understand the commercial value of everyday items while maintaining humor about their celebrity status. He emphasized that modern celebrity culture revolves around making fans feel included in daily life, making everyday item sales strategically sound from marketing perspectives.
Technology and Authentication
Authentication has become crucial in the everyday celebrity items market, as the ordinary nature of these products makes verification essential for maintaining value and buyer confidence. Sweeney’s bathwater soap comes with certificates verifying its authenticity, while other celebrities provide detailed documentation of item usage and provenance.
Current authentication methods range from simple certificates to photographic documentation, but future developments may include blockchain verification, DNA testing, or digital tracking systems. These technologies could revolutionize the everyday celebrity items market by providing ironclad proof of authenticity and usage history.
The integration of technology may also create new categories of everyday celebrity items that combine physical objects with digital experiences. Augmented reality could allow fans to see how celebrities used specific items, while blockchain tracking could provide complete ownership and usage histories.
Future Market Expansion
As the everyday celebrity items market continues evolving, industry observers predict increased sophistication and broader participation from mainstream celebrities. The success of soap bars, used clothing, and personal accessories suggests strong consumer demand that goes beyond curiosity or novelty purchasing.
Ede predicted that “we might see some other stars dipping their toes in things that aren’t just bath water” as the trend expands to include more diverse everyday items. The key to success appears to be maintaining authenticity while giving fans genuine access to celebrity daily routines in ways that feel both intimate and accessible.
The everyday celebrity items market reflects broader changes in how fame operates in the social media era, where traditional boundaries between public and private life continue dissolving. As celebrities share more details about their daily routines through digital platforms, fans develop stronger desires to participate in those experiences through purchased items.
Whether this represents permanent transformation in celebrity commerce or temporary cultural novelty remains unclear, but early indicators suggest the everyday items market will continue growing as celebrities and fans adapt to new possibilities in digital-age relationships that prioritize accessibility and shared experiences over traditional distance and mystique.
